It’s all over the place.
You know the word — metrosexual.
The first time I heard the term was listening to ESPN Radio recently, when a morning radio host (Mike Golic) accused his co-host (Mike Greenberg) of being one. “You use product in your hair and you exfoliate your skin before you moisturize... What the hell is exfoliate???,” Golic, a former NFL lineman, said to Greenberg. “Well, it’s when...,” Greenberg said, who was then interrupted by Golic’s laughter and derision.

OK, I’m a dude. What in the blue hell is a metrosexual?
Well, according to Wordspy (all copyrights to wordspy.com):

metrosexual
(MET.roh.sek.shoo.ul) n. A dandyish narcissist in love with not only himself, but also his urban lifestyle; a straight man who is in touch with his feminine side.
——metrosexuality n.
Example Citation:
The only problem facing the metrosexual in an otherwise carefree existence is the inescapable effects of ageing. If 30 is 45 in gay years, then 26 is retirement age for the metrosexual —— and no amount of biotechnological, rehydrating, whale sperm dermo-care can alter that.
——Jonathan Trew, "I love me so much," The Scotsman, July 24, 2002

Backgrounder:
Mark Simpson invented this term in 1994 (see the earliest citation, below), but it has been picked up by numerous media outlets, including The Observer, The Herald, and Maclean's magazine. Here's Simpson's succinct description of the metrosexual type that appeared recently in the Salon.com online magazine:

The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis —— because that's where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. Particular professions, such as modeling, waiting tables, media, pop music and, nowadays, sport, seem to attract them but, truth be told, like male vanity products and herpes, they're pretty much everywhere.
——Mark Simpson, "Meet the metrosexual," Salon.com, July 22, 2002 (Writer's note: Google this article. It's well-done.)

Earliest Citation:
The promotion of metrosexuality was left to the men's style press, magazines such as The Face, GQ, Esquire, Arena and FHM, the new media which took off in the Eighties and is still growing (GQ gains 10,000 new readers every month). They filled their magazines with images of narcissistic young men sporting fashionable clothes and accessories. And they persuaded other young men to study them with a mixture of envy and desire.
Some people said unkind things. American GQ, for example, was popularly dubbed ''Gay Quarterly''. Little wonder that all these magazines —— with the possible exception of The Face —— address their metrosexual readership as if none of them were homosexual or even bisexual.
——Mark Simpson, "Here come the mirror men," The Independent, November 15, 1994

OK, I’m out of touch here, just a little behind the curve.
But, just how far behind the curve am I, a 30-something, beer-guzzling, beer-gutted, poker-playing, sports-watching, fart-in-church-and-laugh, dude?
South Park opened its new season with the entire town, including all four of the boys (Kyle, Stan, Cartman, Kenny) turning metrosexual. Well, all except Kyle, who really didn’t like it all that much.
There’s Queer Eye for the Straight Guy, which is a very funny show once I watched it. South Park used this show as the reason behind metrosexualism (is that a word?) and the women of South Park killed the five hosts, who were actually crab people hell bent on taking over the world, but I digress. Some people need a makeover, peticure, manicure, wardrobe overall, dance lessons, culinary instruction, table manners, etc.
There’s books on it (search Amazon for The Metrosexual Guide to Style, by Michael Flocker, which is on sale for $10.36, sweety) and there’s an icon — Real Madrid and England National Team midfielder David Beckham.
But does style, even one that emmulates gay culture, need a term for it? Is it a fad? Am I losing my mind?
There is one, maybe and ah hell yeah!
Does reading Esquire, wearing a nicely tailored three-piece suit and putting hair gel on the top of my increasingly male-pattern balding head make me a metrosexual?
No.
But I do exfoiate my elbows and hands before I moisturize. Is that so wrong?